A marketer's comprehensive guide to Apple's IDFA changes

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What is IDFA? IDFA stands short for Identifier for Advertisers, which is Apple's unique identifier assigned to each user device This ID allows advertisers

Apple's Identifier for Advertisers is the unique identifier given by Apple to each device  The IDFA is a random, unique device identifier assigned by Apple to a user's device Learn what the IDFA is and why it's important

ghaziabad day chart According to an analysis of nearly 1 billion iOS non-organic app installs in Q1 2023, 27% have an IDFA — that is, they were attributed by ID Unfortunately iOS does not currently provide a way for you to see your device's IDFA There are some free