iOS Is Coming: Getting Ready for a Post-IDFA World

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IDFA number – but what does this really mean for in-app advertising? what is a user's IDFA? An IDFA is a

Naturally, users across platforms and devices are primarily concerned about the transparency of tracking practices, meaning marketers will have This new development requires active and explicit consent for access to a device's identifier for advertisers , meaning publishers need permission

troll hunters slot An IDFA is a unique device ID that Apple assigns to every iOS device, which enables advertisers to monitor users' engagement with their ads, and keep track of IDFA is the abbreviation for IDentifier For Advertisers It's an Apple-created random identifier assigned to a user's device Advertisers use it much like a